Compostable, sustainable packaging, green packaging, biodegradables—does it matter to Gen Zs and Millennials?
You hear it all the time—Gen Z and Millennials are changing the world with their eco-conscious habits.
But do they really care about businesses using sustainable materials like compostable and biodegradable tableware, or sustainability or eco-friendly green packaging is just a buzzword to them?
The Short Answer: Yes, They Do (and Here’s the Proof)
Sustainability isn’t just a passing trend for these younger generations. It’s a priority. Studies show that Gen Z and Millennials are more willing to support brands that align with their values, and sustainability is at the top of their list.
73% of Gen Z consumers are willing to pay more for sustainable products and green packaging (First Insight, 2022).
Nearly 90% of Millennials would switch brands to one that supports a cause they care about (Nielsen, 2020).
Over 60% of both generations actively seek out companies with environmental commitments (IBM, 2021).
Why Does This Matter for Your Business?
If your business is still on the fence about switching to compostable and biodegradable tableware, you might be alienating a massive chunk of your future customer base. These younger consumers are not just talking about sustainability—they're putting their money where their mouth is.
Restaurants, cafes, and food businesses using sustainable packaging and eco-friendly tableware can actually gain customer loyalty while reducing environmental impact. It’s a win-win.
Social Media is Watching
Gen Z and Millennials are digital natives. If they see your business using excessive plastic or non-recyclable materials, you can bet it’ll be called out on TikTok, Instagram, or Twitter. On the flip side, brands that show their commitment to sustainability often get free promotion and positive engagement online.
The Bottom Line
If you want to attract and retain younger customers, sustainability isn’t optional. Investing in compostable food containers, biodegradable cups, and recyclable packaging isn’t just good for the planet—it’s good for business.
At SoGreenPack, we help businesses transition from using plastics to eco-friendly, compostable and biodegradable tableware seamlessly. And we deliver from within the United States, so no worries about tariffs. Contact sales@sogreenpack.com for a quote.